In 2017, the Vorarlberg state government set itself an ambitious goal: to develop its own regional brand that would strengthen cohesion and deepen the sense of identity among the people of Vorarlberg. The aim was to highlight the region’s unique strengths and define shared values.
In 2018, a project team of 30 experts and visionaries from different areas and regions worked out the core elements of the Marke Vorarlberg. The public was also invited to participate — and over 2,000 citizens contributed through various formats and events.
Once the positioning as the “most promising place to live for children” had been defined, around 120 creative professionals from Vorarlberg came together in 2019 for a joint “Creative Day” to design the new logo and corporate design.
Since 2020, many partnerships have been formed, strong networks and several successful projects were launched.
From the very beginning, key partners such as the Vorarlberg state government, the Vorarlberg Chamber of Commerce, the Vorarlberg Chamber of Labor and the Vorarlberg Federation of Industry have been actively involved alongside the provincial government.
Why “most promising”?
Because Vorarlberg stands for a living environment in which people can unfold their potential particularly well and in many different ways. It offers fertile ground for outstanding achievements across all areas – economy, education, social affairs, health, culture, volunteerism, sports, and more. These achievements make it possible to preserve and further develop Vorarlberg as a dynamic business location with a high quality of life.
The role of the team of Marke Vorarlberg
On the journey toward becoming the most promising place to live for children, the team focuses on communication and networking — to make existing excellence visible and to initiate new achievements. This way, we aim to turn people into true fans of Vorarlberg.
As the “team Marke Vorarlberg”, we keep the vision of tthe most promising place to live alive in people’s minds, provide valuable impulses toward that vision, and actively contribute to shaping a living environment full of opportunities.
(c) Naturfreunde Vorarlberg | studioWälder
